FYI module 4 – Sales

2 days full of role plays, group work and case study work – that was our workshop about sales with Oliver Kronawittleithner. First, it is about building trust with the customer through: sympathy/empathy, will/passion and competence. Here, the majority relies on competence and sympathy and empathy are often treated in the way of the step. Purchase process I find this … Read More

FYI module 3 – Branding & Communication

From 1st to 2nd September the FYI workshop series from creative region Upper Austria continued. We learned about branding & communication from Bernhard Buchegger, one of the directors of Gruppe am Park. Brands are the orientation system of our company. They form the emotional foundation of our outward signals. By changing our media behaviour, we need brand systems that are … Read More

FYI module 1 – entrepreneurial mindset

The FYI workshop started with the module from Patrick Rammerstorfer this week. He was showing us how entrepreneurs can change their mindset through positive psychology. Patrick explained it with many theories/models and team exercises. Our group consists of twelve creative young entrepreneurs, selected by the Creative Region Linz. I will briefly summarize the first part of the workshop. X-Y theory … Read More

FYI – For Your Inspiration 2020

Yeah, I’ve got amazing great news – I am accepted for the FYI! The Creative Region in Linz supports me and eleven other young creatives in purposefully advancing our business. For Your Inspiration (FYI) stands for our workshop series for young entrepreneurs from the creative industries. As I started my business this year, this will be great input. In five … Read More

Children’s book illustrations

Like many other artists who are passionate about drawing, I’m a big fan of children’s book illustrations. So I always like to get in touch with people who have great ideas for a book. Nevertheless, they should not forget the business ulterior motive of realizing such a heart project. Although I get more and more requests for children’s book illustrations, … Read More

Self-awareness in silence

Spring 2020 is strangely silent. The calm before the storm? It’s time to focus, to become self-aware. Staying at home because of the pandemic means also a lot of thinking and worrying. As an artist, I’ve been feeling extremely useless and empty lately. Nevertheless, I always find new strength in some things that are still accessible to me. First, I … Read More

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