FYI module 4 – Sales

2 days full of role plays, group work, and case study work – that was our workshop about sales with Oliver Kronawittleithner. First, it is about building trust with the customer through: sympathy/empathy, will/passion, and competence. Therefore, the majority relies on competence, sympathy, and empathy. Purchase process I find this diagram very helpful to illustrate the sales process. You can … Read More

FYI module 3 – Branding & Communication

From 1st to 2nd September the FYI workshop series from creative region Upper Austria continued. We learned about branding & communication from Bernhard Buchegger, one of the directors of Gruppe am Park. Brands are the orientation system of our company. They form the emotional foundation of our outward signals. By changing our media behaviour, we need brand systems that are … Read More

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