FYI module 4 – Sales

2 days full of role plays, group work, and case study work – that was our workshop about sales with Oliver Kronawittleithner. First, it is about building trust with the customer through: sympathy/empathy, will/passion, and competence. Therefore, the majority relies on competence, sympathy, and empathy. Purchase process I find this diagram very helpful to illustrate the sales process. You can … Read More

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